Go-to-Network (GTN) is a strategic approach and model where a business activates networks including customers, partners, investors, and communities to drive growth.

Why most teams underuse warm intros, where the “Warm Intro Gap” comes from, and practical steps to turn relationships into a repeatable pipeline engine.

Everywhere you look, sales leaders are telling reps to “build a brand.” But almost no one is explaining what that actually means, or how it ties back to revenue.

Discover 7 effective cold calling alternatives to boost your sales outreach. Leverage warm intros, social selling, events, and more for better results.

How leaders can move from being the primary connector to building a scalable, firm-wide relationship asset.

The Swarm enabled uMed to automate and scale relationship-based outreach with a centralized, searchable combined network organized by strength of relationships. By leveraging their extended network, uMed uncovered new opportunities and faster conversions in both business development and fundraising.

Two Sigma Ventures' adoption of The Swarm highlights a shift in venture capital, emphasizing the need for tools that harness and simplify the use of professional networks at the company level. It underscores the industry’s recognition of the value in providing founders with accessible, actionable connections that can drive their companies forward.

They can lean on existing relationships and shared experiences, on top of fit and intent signals, to move deals forward and accelerate their growth.

The new GTM playbook is about building relationships and leveraging influence to drive deals forward. It’s no longer enough to rely on cold outreach and a flood of emails. The winners in today’s market will be the ones who tap into sales data 2.0 and capitalize on their network’s power.

The webinar emphasized the critical role of network operations in venture capital, highlighting how VCs have always relied on their networks for sourcing investment opportunities. The ability to map and leverage relationships is now recognized as essential across various aspects of a VC fund’s performance, including fundraising, deal sourcing, due diligence, and portfolio support.

Here's a practical playbook with ten insights for startup leaders focusing on building and leveraging their networks!

Experts explain the tactical, network-based approaches companies should take to succeed in 2023 — and why they matter: Richard Cho (Advisor & Former Chief Recruiting Officer at Gem), Nolan Church (CEO at Continuum), David Connors (Co-Founder & CEO at The Swarm). Panel event moderated by Opal Franklin (Events Lead at The Swarm).

More than ever, founders need to do more with less, and they need their growth engines to be as efficient as possible. We’re excited to introduce new ways your company network can be activated to accelerate recruiting and sales, and for investors to build their own networks.

When we talk about uniting the individual networks of your team, investors, and advisors into a single combined network on The Swarm, what exactly does that mean? We’re glad you asked. Your Network Graph is where the magic happens.

The way we build and structure businesses has changed radically over the past few decades. The rise of the startup has created a whole new model for business, challenging the traditional, siloed corporate structures that have been around for a century or more. However, while businesses have changed, the way we recruit has remained the same in many ways. Network recruiting is here to change that.

The Swarm will be the operating system that early stage startups use to find and hire top talent. Here is what led me to start the company and why our platform could lead a transformation in startup recruiting.