Cold email is breaking down. Outbound volume is up, response rates are down, and buyers are tuning out. In this conversation, we break down why traditional outbound sales no longer works and how partner-led growth replaces cold emails with trust, relationships, and influence.

This video covers how modern B2B teams shift from spam-driven outbound to relationship-led go-to-market strategies. Instead of blasting inboxes, the best teams activate customers, partners, influencers, and existing networks to reach buyers where trust already exists.

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