While traditional Go-to-Market strategies focus on direct channels and a linear funnel, GTN focuses on network creation and pulling the market into your sphere of influence.

Cold calling is going extinct. Buyers have evolved, and blasting through 100 calls a day isn’t cutting it anymore. Rejection rates are high, budgets are tight, and the cost of this fossilized method is just too steep. The future? Smarter, relationship-driven outreach.

New research reveals that customer referrals are "contagious," creating a compounding effect for businesses⁠

Everyone’s chasing the same intent data: funding rounds, job changes, website visits. But when every seller is acting on the same signal, your outreach blends in. The real opportunity lies in network signals — the human side of sales that can’t be scraped or automated. Learn how to use your own connections, relationships, partners, and referrals to turn cold outreach into warm conversations that actually convert.

How leaders can move from being the primary connector to building a scalable, firm-wide relationship asset.

The Swarm enabled uMed to automate and scale relationship-based outreach with a centralized, searchable combined network organized by strength of relationships. By leveraging their extended network, uMed uncovered new opportunities and faster conversions in both business development and fundraising.

Two Sigma Ventures' adoption of The Swarm highlights a shift in venture capital, emphasizing the need for tools that harness and simplify the use of professional networks at the company level. It underscores the industry’s recognition of the value in providing founders with accessible, actionable connections that can drive their companies forward.

They can lean on existing relationships and shared experiences, on top of fit and intent signals, to move deals forward and accelerate their growth.

The new GTM playbook is about building relationships and leveraging influence to drive deals forward. It’s no longer enough to rely on cold outreach and a flood of emails. The winners in today’s market will be the ones who tap into sales data 2.0 and capitalize on their network’s power.

The webinar emphasized the critical role of network operations in venture capital, highlighting how VCs have always relied on their networks for sourcing investment opportunities. The ability to map and leverage relationships is now recognized as essential across various aspects of a VC fund’s performance, including fundraising, deal sourcing, due diligence, and portfolio support.

Here's a practical playbook with ten insights for startup leaders focusing on building and leveraging their networks!

Experts explain the tactical, network-based approaches companies should take to succeed in 2023 — and why they matter: Richard Cho (Advisor & Former Chief Recruiting Officer at Gem), Nolan Church (CEO at Continuum), David Connors (Co-Founder & CEO at The Swarm). Panel event moderated by Opal Franklin (Events Lead at The Swarm).

If you’re a revenue leader looking to scale up warm intros, or if you're building on people and relationship data, it's time to switch to The Swarm.

Executive hiring runs on two invisible assets: unposted roles and trusted relationships. Whispered combines both into a single solution, where The Swarm helps map and turn relationships into opportunities.‍

‍In outbound, speed and personalization win. By powering AiSDR’s enrichment layer, The Swarm helps sales teams book more meetings with their ideal prospects.

The numbers speak for themselves: 16% reply rate on hyper-targeted outreach campaigns by combining AI-driven signals with The Swarm’s relationship data.