Network signals reveal the warm paths that turn static data into real conversations. They show which investors, advisors, or customers can connect you directly to your next opportunity, no cold outreach required. This piece breaks down how intent data lost its edge, why network signals are the missing link, and how modern GTM teams are combining both to win faster, warmer deals.

Have you heard that sellers are focusing on their networks to sell now and you have no idea where to start? You can start building your network today.

We already know from existing research that referred deals close faster, with less negotiation, and higher ACV. But new research has uncovered an additional benefit: they’re contagious.

The fascinating psychology behind warm intros, understand why they work so effectively, and learn how to ethically leverage them to transform your professional life—without feeling sleazy or transactional.

How leaders can move from being the primary connector to building a scalable, firm-wide relationship asset.

The Swarm enabled uMed to automate and scale relationship-based outreach with a centralized, searchable combined network organized by strength of relationships. By leveraging their extended network, uMed uncovered new opportunities and faster conversions in both business development and fundraising.

Two Sigma Ventures' adoption of The Swarm highlights a shift in venture capital, emphasizing the need for tools that harness and simplify the use of professional networks at the company level. It underscores the industry’s recognition of the value in providing founders with accessible, actionable connections that can drive their companies forward.

They can lean on existing relationships and shared experiences, on top of fit and intent signals, to move deals forward and accelerate their growth.

The new GTM playbook is about building relationships and leveraging influence to drive deals forward. It’s no longer enough to rely on cold outreach and a flood of emails. The winners in today’s market will be the ones who tap into sales data 2.0 and capitalize on their network’s power.

The webinar emphasized the critical role of network operations in venture capital, highlighting how VCs have always relied on their networks for sourcing investment opportunities. The ability to map and leverage relationships is now recognized as essential across various aspects of a VC fund’s performance, including fundraising, deal sourcing, due diligence, and portfolio support.

Here's a practical playbook with ten insights for startup leaders focusing on building and leveraging their networks!

Experts explain the tactical, network-based approaches companies should take to succeed in 2023 — and why they matter: Richard Cho (Advisor & Former Chief Recruiting Officer at Gem), Nolan Church (CEO at Continuum), David Connors (Co-Founder & CEO at The Swarm). Panel event moderated by Opal Franklin (Events Lead at The Swarm).

If you’re a revenue leader looking to scale up warm intros, or if you're building on people and relationship data, it's time to switch to The Swarm.

Executive hiring runs on two invisible assets: unposted roles and trusted relationships. Whispered combines both into a single solution, where The Swarm helps map and turn relationships into opportunities.‍

‍In outbound, speed and personalization win. By powering AiSDR’s enrichment layer, The Swarm helps sales teams book more meetings with their ideal prospects.

The numbers speak for themselves: 16% reply rate on hyper-targeted outreach campaigns by combining AI-driven signals with The Swarm’s relationship data.