This article explores the psychological and social science principles that shape professional relationships, including how trust, reciprocity, and cognitive biases influence networking success. By applying these insights, you can build a strategic network that not only connects you to the right people but also creates lasting value.

By leveraging a systematic approach to managing referrals and warm introductions, businesses can unlock a wealth of opportunities that are often hidden within their existing networks. The Predictable Referral playbook isn't just a new strategy—it's a necessary evolution in the quest for sustainable growth and success.

In this forward-thinking and insightful article, our partner Levy dives into how startups could leverage network insights in the future for enhanced financial forecasting, blending traditional methods with the power of interconnected data.

With budgets shrinking, investor demands increasing, and prospects everywhere inundated by cold outreach, sales teams can no longer pursue the same high-volume, high-cost approaches that have worked for them up until now. Instead, today’s conditions are ushering in a new, more strategic approach to sales — one that we’re calling the "networkization" of sales.

Bringing the right people on board is one of the most crucial parts of building any successful business, and few people understand that better than Monarch Money Founder Ozzie Osman.

Matt Maasdam, Ex Navy SEALs Instructor and Co-Founder at PECOS Outdoor, didn’t take the most traditional path to entrepreneurship. In fact, his career journey matches few others. Maasdam started his career with the Navy SEALs, where he spent 20 years working in candidate selection and training. He later carried the nuclear codes for President Obama during his two years as the White House’s Military Aide. Since then, Maasdam has run strategy programs at Under Armour and worked as the COO of startup Revtown. Today, he’s the co-founder of PECOS Outdoors, an e-commerce company that produces outdoor gear.

The new GTM playbook is about building relationships and leveraging influence to drive deals forward. It’s no longer enough to rely on cold outreach and a flood of emails. The winners in today’s market will be the ones who tap into sales data 2.0 and capitalize on their network’s power.

The webinar emphasized the critical role of network operations in venture capital, highlighting how VCs have always relied on their networks for sourcing investment opportunities. The ability to map and leverage relationships is now recognized as essential across various aspects of a VC fund’s performance, including fundraising, deal sourcing, due diligence, and portfolio support.

Here's a practical playbook with ten insights for startup leaders focusing on building and leveraging their networks!

Experts explain the tactical, network-based approaches companies should take to succeed in 2023 — and why they matter: Richard Cho (Advisor & Former Chief Recruiting Officer at Gem), Nolan Church (CEO at Continuum), David Connors (Co-Founder & CEO at The Swarm). Panel event moderated by Opal Franklin (Events Lead at The Swarm).

We're excited to announce that we've raised $2m in preseed funding. The round was led by Contrary Capital with participation from Global Founders Capital, the co-founders of Superhuman, Lookout and Thumbtack, as well as a number of industry veterans and angel investors. This funding will help accelerate our mission to transform startup recruiting.