What if I told you the most valuable growth channel in your business is sitting right under your nose—and you’re barely using it?
I’m talking about your network. Not just yours personally, but your team’s, your investors’, your advisors’, your most loyal customers’.
People who already trust you. People who want you to win. People who know the decision-makers you’re trying to reach.
At The Swarm, we built our business around this idea. And today, nearly 30% of our pipeline comes from warm intros powered by our Go-to-Network motion.
That’s not a channel. That’s a moat.
Every company is sitting on a list of connectors: early backers, friends of the brand, internal champions, industry allies.
Let's take ourselves as an example. We're a startup and we're living this. We’ve got about 400 of them.
But even before The Swarm had the tooling to map their networks, most of that potential was going to waste.
Why? Because the networks weren’t visible. LinkedIn is noisy, too binary, and hard to action. Manual intro hunting is too slow because you're swimming in binary connected/non-connected data.
But once you start activate your connectors relationships systematically?
This is what it looks from our 400 connectors.
This is not a silver bullet. But it’s close!
Let’s zoom out:
This is the kind of thing that becomes structural advantage over time. Especially if you build a motion around it.
Start with:
If you’re using tools like Attio, sort by relationship strength or recency of contact.
No, not full email permissions—just permission to map mutual connections. Most people are happy to help. They just don’t have a system for it.
This is where The Swarm comes in.
We aggregate relationship signals from:
Suddenly, your connector list isn’t 400 names—it’s visibility into hundreds of thousands of possible warm paths.
Each month:
“Hey [First Name], would you be open to connecting me with [Target Name, Title, Company]? I can send over a short forwardable blurb.”
You’ll get:
If you're:
If you’re 100% PLG? Probably not worth the lift.
You need a process, not just a product.
It works best when someone on your team owns it. Could be a RevOps junior, a growth hire, or even a founder at the early stage.
The key is: do the work.
The return is there—measurable, repeatable, and increasingly defensible.
We built The Swarm to make this motion easier. If you’re ready to turn your relationships into revenue, we’d love to help!