What's Network Relationship Management?

Network Relationship Management (NRM) is a new category of products that help companies unify and nurture their networks and reveal new opportunities. The Swarm is the first Network Relationship Management platform turning individual connections into a collective network.

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Why Network Relationship Management?

Companies are built on networks, yet the personal and trusted connections of your people, investors, advisors, and partners are often siloed in disparate systems. This creates inefficiencies in the company-building process, leaving untapped value and opportunities on the table for recruiting, sales, and fundraising.

With NRM, fast-growing companies can tap into their expanding ecosystem in real-time and make the most out of relationships.

NRM can be used by any company looking to increase their competitive advantage in hiring, selling, or fundraising. It’s transformative for startups because it has the power to reveal potential opportunities in a network.

What factors are driving NRM?

Competition

When a company consolidates its networks, it automatically gains a competitive advantage. It allows recruiting and sales teams to leverage pre-existing relationships to reveal, approach, connect, and close opportunities — rather than chasing down cold leads.

Human-centricity

NRM is built on the idea that real, human networks are a company's most valuable resource. Whether it comes to hiring or meeting new advisors or investors, we believe success comes down to the strength of your relationships.

Technology

NRM is not a new idea. People have been talking about harnessing networks for many years. However, until recently the technology did not exist to make unifying and taking advantage of large company networks data at scale a reality. The latest advances in Machine Learning allow a new generation of products to analyze large amounts of data and give user automated recommendations on their network.

What are examples of NRM?

The Swarm is a Network Relationship Management (NRM) platform. Our initial focus is in helping startups combine and manage the connections of their team and stakeholders to find top talent faster. This application of NRM to recruiting is what we call Network recruiting.

Here is an overview of the emerging sub-categories of Network Relationship Management:

Network selling
Network recruiting
Network investing